Graphic proposal developed for the fashion parade of ESNE’s fashion students during the Mercedes Fashion Week.
Inspired on the Modern Prometheus, on its 200 anniversary, the work raises a question: “Who is the real monster?”
The graphic campaign is therefore developed around spiders: those “monsters” that are capable of producing perfect designs with their strands. This is an allegory of designers, specifically fashion designers who will expose their creations during this parade.
The colors are neutral in order not to overshadow any garment or style that will be seen during the week.
The 360º campaign includes: posters, banners, and a 30′ spot developed entirely in 3D. It also included smaller pieces such as the invitations (on-line and off-line), Save the Date, and letters of appreciation.